5 Latest Trends of Digital Marketing

Digital marketing itself as a term is quiet vast to define. It can be mainly categorized as marketing of products and services using digital technologies, mainly on the internet including mobile phones, display advertising and any other forum of digital medium.

Digital Marketing has developed in a rapid pace since the 90’s and made its way to the present through changing the way brands and businesses utilize technology and digital marketing for their marketing strategies in a broad and distinctive manner.

Let us discuss few of the latest trendsetting aspects of Digital Marketing.

Social Media and its relation to digital marketing as an ever growing ecommerce and search engine marketing.

Very soon platforms such as Facebook, Twitter, will take over search engines as they are coming up with superior search capabilities though different medium of latest trending technologies.

Content Marketing as an integral part of Digital Marketing

Content Marketing always acts as a bridge between audience and the brand, and is also a reason behind getting that audience converted to customers.

This process helps to get relevant traffic and potential customers on the website. It has become even more important with the rising advertising costs involved in social and traditional mediums.

Optimization of Devices

As of 2015, Google announced that mobile traffic had overtaken desktop in ten countries including the US and Japan and mobile is now the device of choice for both personal and business email viewing. Mobile search has almost surpassed desktop search.

Personalization for better customer satisfaction

Dynamic customization is one of the major factors to be focused and implemented on as of 2016. Considering more advanced and dynamic ways of personalizing campaigns serves as a unique approach to attract more customers.

Automation

Tracking engagement within an automated campaign can help to determine what interests a customer. Automation provides a narrative that takes prospects on a personalized and logical journey, from showing an interest to being a satisfied to a repeated customer.

This is my first blog on Digital Marketing. Check out this space for more. Hope you guys like it. I adhere to improve more on this trending topic, making it more informative and useful for all.

Source: Google

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